Meta is opening Muse to connectors built by outside companies. Mark Zuckerberg announced it on September 18: you bring the API, and Muse brings “the agent, the browser, and the context of what the person actually wants.” Muse itself launched 10 days earlier.
Meta’s platform page has the mechanics, and nothing about it is automatic. You describe what your connector does. You submit it, and Meta says it reviews for functional, security and legal requirements and runs end-to-end testing. If it passes, people can find it in Muse’s directory. Then one more line, which is the part that stands out: “Editors will review connectors for featured placement.” A person at Meta decides what gets featured.
Payment is wired in from the start. Meta says it partnered with Stripe so a connector can take money through Link. Stripe’s own account puts more than 1 million businesses on Link already, and says that everywhere else it issues a single-use virtual card capped at the approved amount.
What we couldn’t find out is most of what a business would want to know before submitting anything. The page doesn’t say what a connector costs, who qualifies, or how the directory decides between two connectors that do the same job.
Meta’s own newsroom has nothing about the opening at all; what we have is the founder’s post and the platform page.